After ten years of working at an e-commerce company, Ann Jackson got laid off. Then, she posted a photo on social media.

Driving down a Soddy backroad one day, Ann noticed an old van under a shed. She snapped a photo with her phone camera, ran a photo effect on it, and then posted it to her personal Facebook page with the caption, “Somewhere in Soddy-Daisy, TN.”

Ann’s reason for the caption was she did not want to disclose the location or say anything about the subject. The Facebook post received 38 “likes” and several comments.

A few days later, while on her way to check out the new Buddhist temple in Soddy she had heard about, an empty-looking trailer caught Ann’s eye. The rust stains running down the sides, the shredded plastic hanging from the porch, and even the vintage shape of the trailer were interesting. This second Somewhere in Soddy-Daisy post, people started guessing where the photo had been taken and even wanted to know where.

People quickly made a game out of identifying where the locations were and even got upset when Ann wouldn’t tell them! However, her intent had never been to disclose the locations.

After a while, folks told Ann she should make a book of the photos. She did and sold over 100 of them.

Here we are several years later. Somewhere in Soddy-Daisy’s Facebook page has over 2,100 followers. Now, Ann and some of her closest confidants decided to create this platform that is not restricted by the limitations of social media.